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Are Agile design methods suitable for designing for behavioural change?

At #EAD12, the 12th conference of the European Academy of Design, we presented our paper on Agile design methods such as Scrum and their suitability for designs for behavioural change. Martine Heemskerk presented the paper at this conference, which was held in Rome, 12–14 April 2017.

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The effect of feedback on eating rate, lab study

In this study, published in Appetite, participants used an augmented fork that aimed to decelerate their rate of eating. Participants who received feedback on their eating rate took fewer bites per minute, and took longer for their meal, than those who did not.

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Touchpoints Toolbox

The main result of the Touchpoints project is a basic toolkit consisting of highly applicable tools based on the Persuasive by Design model.

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Sort of like those DVD extras we used to have: making of the PbD-model

How can we support designers to create theory-driven Designs for Behaviour Change? The Persuasive by Design-model and its accompanying suite of tools is our answer to that question. In this longread (15 minutes) published on Medium, I introduce the model, offer an insight into its development process and describe how we tried to make this model a useful tool for theory-driven design.

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Persuasive by Design Model

On april 24th, 2015, I presented a paper on the application of the Persuasive by Design-Model in two case studies, at the European Academy of Design conference in Paris.

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Touchpoints

In het project Touchpoints bundelen de HU-lectoraten co-design en crossmediale communicatie in het publieke domein (PubLab) hun kennis op het gebied van design en gedragswetenschappen. In nauwe samenwerking met de beroepspraktijk en onderzoekers van universiteiten en hogescholen ontwikkelen we een toolkit die de creatieve industrie inspireert en ondersteunt bij het ontwerpen van producten die aanzetten tot duurzaam en gezond gedrag. Deze ‘explanimation’ geeft in twee minuten de kern van het project weer.

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CHI Sparks 2014: Persuasive by Design

At CHI Sparks 2014, Sander Hermsen, Reint Jan Renes, & Jeana Frost presented a model that will evolve into a tool that will help designers in creating evidence-based interventions for behavioural change.

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Ontwerpen voor Gedragsverandering

Door het gericht inzetten van recente inzichten uit de gedragswetenschappen vergroot je niet alleen de slagingskans van je campagne, app of interactieve product, maar ben je bovendien beter in staat je conceptuele keuzes beter te onderbouwen en de effectiviteit van je interventie aan te tonen.

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This is 2010

Nine times a day, this online application pulls an array of photographs out of twitter messages and creates a randomly styled image out of them. These small, pixelated images are then displayed in an ever growing collection website.

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Expressing antagonism

A line of reseach consisting of a series of posters. The posters are designed in a narrative, illustrative manner, to avoid the usual leftist designs depicting either the victims or the ‘bad guys’ of a certain practice.

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Tools for online activism

Designs of the radical left are firmly rooted in the 1970s and 1980s: fists, stars and flags, silk-screened in black and red. In this line of research on the visual language of the radical left, I try to develop expressions of radical, solidary, antagonistic culture based on common values like DIY, grassroots, multipliable, and driven by the most democratized technology, i.e. computers and the internet. A first result is a concept for an online application, that enables users to create an image by uploading photographs, entering texts and backgrounds and setting levels of interaction and intensity. The resulting image can be used online (background or image) or offline (poster or flyer.

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Visueel Verzet: essay

Aan de hand van relevante communicatietheorieën en veel praktijkvoorbeelden laat ik de werking en mogelijkheden van de grafische ontwerppraktijk als verzets- en aktievorm zien. De tekst verwerkte ik in 104 posters, die ik wildplakte, fotografeerde en in een boek samenbracht. Het boek is hier te lezen.

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Baburka Night

Wie is de terrorist? Installatie/actie tegen racisme, moslimhaat en hijgerig gedoe over terrorisme. Who is the terrorist? Installation against racism and terrorism hyping. Wer ist der Terrorist? Installation gegen Razismus und Terrorismus-Medienrummel.