At #EAD12, the 12th conference of the European Academy of Design, we presented our paper on Agile design methods such as Scrum and their suitability for designs for behavioural change. Martine Heemskerk presented the paper at this conference, which was held in Rome, 12–14 April 2017.
In this study, published in Appetite, participants used an augmented fork that aimed to decelerate their rate of eating. Participants who received feedback on their eating rate took fewer bites per minute, and took longer for their meal, than those who did not.
At DRS2016, 27 – 30 june 2016 in Brighton, UK, we presented two papers on multidisciplinary cooperation between designers and behavioural scientists, and on developiing a theory-driven method to design for behavioural change
In 2016, we presented our research on vibrotactile feedback to reduce eating rate at three conferences
Ons onderzoek was onderwerp van een uitgebreid artikel in de wetenschapsbijlage van de Volkskrant op 9 april 2016 (Dutch only)
The first paper of our project Take it Slow, on vibrotactile feedback to decelerate eating rate, was published in the Journal of the Academy of Nutrition and Dietetics
Feedback through digital technology can disrupt undesirable habits. However, it remains unclear whether this disruption leads to durable habit change. The effect of feedback characteristics and user states and traits remain understudied. Findings from this review can be used to inform the development of feedback-based products.
The 10SFork, designed by Slow Control, Paris, provides feedback to raise awareness of eating rate in order to help people eat more slowly. It records behaviour and provides real-time haptic feedback on individual eating rates.
On october 22, I gave a talk on user-centered design using the Behavioural Lenses at CLICKNL DRIVE during the Dutch Design Week.
The main result of the Touchpoints project is a basic toolkit consisting of highly applicable tools based on the Persuasive by Design model.
How can we support designers to create theory-driven Designs for Behaviour Change? The Persuasive by Design-model and its accompanying suite of tools is our answer to that question. In this longread (15 minutes) published on Medium, I introduce the model, offer an insight into its development process and describe how we tried to make this model a useful tool for theory-driven design.
On april 24th, 2015, I presented a paper on the application of the Persuasive by Design-Model in two case studies, at the European Academy of Design conference in Paris.
We received a €100,000 grant from the Netherlands Organisation of Scientific Research to research the effect of vibrotactile feedback on eating rate
In het project Touchpoints bundelen de HU-lectoraten co-design en crossmediale communicatie in het publieke domein (PubLab) hun kennis op het gebied van design en gedragswetenschappen. In nauwe samenwerking met de beroepspraktijk en onderzoekers van universiteiten en hogescholen ontwikkelen we een toolkit die de creatieve industrie inspireert en ondersteunt bij het ontwerpen van producten die aanzetten tot duurzaam en gezond gedrag. Deze ‘explanimation’ geeft in twee minuten de kern van het project weer.
At CHI Sparks 2014, Sander Hermsen, Reint Jan Renes, & Jeana Frost presented a model that will evolve into a tool that will help designers in creating evidence-based interventions for behavioural change.
Door het gericht inzetten van recente inzichten uit de gedragswetenschappen vergroot je niet alleen de slagingskans van je campagne, app of interactieve product, maar ben je bovendien beter in staat je conceptuele keuzes beter te onderbouwen en de effectiviteit van je interventie aan te tonen.
Een toolkit gericht op het ontwerpen van persuasieve concepten voor jongeren.
Nine times a day, this online application pulls an array of photographs out of twitter messages and creates a randomly styled image out of them. These small, pixelated images are then displayed in an ever growing collection website.
A poster not containing the information you were looking for. Communicating non-communication. The sensation of being blocked out. Automatically rendered poster. Exhibited at Neville Brody’s Antidesignfestival, London, 2010.
An open source visual identity for the 2.Dh5 festival
A line of reseach consisting of a series of posters. The posters are designed in a narrative, illustrative manner, to avoid the usual leftist designs depicting either the victims or the ‘bad guys’ of a certain practice.
Designs of the radical left are firmly rooted in the 1970s and 1980s: fists, stars and flags, silk-screened in black and red. In this line of research on the visual language of the radical left, I try to develop expressions of radical, solidary, antagonistic culture based on common values like DIY, grassroots, multipliable, and driven by the most democratized technology, i.e. computers and the internet. A first result is a concept for an online application, that enables users to create an image by uploading photographs, entering texts and backgrounds and setting levels of interaction and intensity. The resulting image can be used online (background or image) or offline (poster or flyer.
Aan de hand van relevante communicatietheorieën en veel praktijkvoorbeelden laat ik de werking en mogelijkheden van de grafische ontwerppraktijk als verzets- en aktievorm zien. De tekst verwerkte ik in 104 posters, die ik wildplakte, fotografeerde en in een boek samenbracht. Het boek is hier te lezen.
Antifascist poster and sticker
At the introduction of the euro in 2002, the Grote Broek in Nijmegen introducted its own currency, called the Slinker – referring to its ever diminishing value.
Wie is de terrorist? Installatie/actie tegen racisme, moslimhaat en hijgerig gedoe over terrorisme. Who is the terrorist? Installation against racism and terrorism hyping. Wer ist der Terrorist? Installation gegen Razismus und Terrorismus-Medienrummel.