On thursday, april 3 I presented the Persuasive by Design-model at CHI Sparks in The Hague.

The paper I presented, in collaboration with Reint Jan Renes and Jeana Frost, addresses the model structure and the translation of insights from behavioural sciences in the different model layers. Subsequently, we discussed the first test workshops we ran based on the model, using sets of questions to translate the insights given by the model into tools to analyse concepts and perform target group research.

Persuasive By Design Model presented at Chi Sparks 2014 by Sander Hermsen