Behavioural lenses (Gedragslenzen)

Design for behavioural change is a field of growing importance. Its growth is driven, on the one hand, by the fact that most of the problems we face as humanity are behaviour-based (e.g. threats to sustainability, health and well-being), and on the other by the notion that well-designed interventions can support people in changing their behaviour in the desired direction. This development has led to a growing number of design professionals, institutes and governmental organisations focusing on designing for behaviour change and consequently to a growing need for methodological support.

The Behavioural Lenses Approach is one such recent initiative towards a method that allows designers to use theory from the behavioural sciences to inform their work. Together with partners from creative industry and academia, we developed a theoretical framework (Hermsen, Renes, & Frost, 2014) and a toolkit (Hermsen, Ploos van Amstel, Van Eijl, & Renes, 2019) based on 5 so-called ‘lenses’, which relate to five general aspects of behaviour (change): Habits and Impulses; Knowing and Believing; Seeing and Realising; Wanting and Being Able To; Doing and Persisting.

In recent years, I have delivered a large number of presentations, workshops, and consultancy sessions based on the Lenses. Since I have left Utrecht University of Applied Sciences in 2020 I have not been available to do so anymore. Fortunately, this repository at the Open Science Framework (OSF) offers an overview of all publicly available tools, cases, papers, and other materials. All materials are freely available for download under a CC-By Attribution 4.0 International licence: you are free to share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material) for any purpose, even commercially, as long as you give appropriate credit, provide a link to the license, and indicate if changes were made.